Posh is leaving huge amount of traces (data) on Twitter which is a Good sign for hive... In the form of #hive tweets we are making.
It can make easy for Hive to trend when the daily amount of tweets using Hashtag will increase.
Also we might get hive logo like when we type Bitcoin through this way when the popularity will increase.
Well, it is also easy to discover some hive users and find some content to read.