Thank you :)
My knowledge is basic but there have been some good comments added. It's tough to know what level to pitch something like this, but hopefully people can use the basics to improve their work.
Glad to hear there is someone else with SEO knowledge - one day we will be filling those google searches up!
It is going to take a lot of work and a lot of "working together" for that to happen but it can happen with very low hanging fruit (long tail keywords) first.