@magnacarta, thank you. Another lovely feature displaying HIVE.IO is the plaque, which I believe will be visible for future generations to know about Hive's impact on the community.
We decided to promote Hive both offline and online, so we used Hive stickers and books during the launch, theybwere given out to everyone who was present to help spread a word about Hive. We're now working on online promotions, utilizing a various oll news outlets to help publicize this amazing news.
Offline is just as important for promotion and marketing as online, especially for a project people can actually see and use. Not just merchandise and swag but the water tanks and the memorial plaques. They all serve as conversation starters, and Hivers there can take it from there.