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Neither are the sort of words you'd put into a search to find social media/crypto/blogging/etc, for now :)

True, but what would you? "Hive" will give mostly false positives. Even "Hive Blockchain" is a major source of false positives.

Definately some false positives knocking around for Hive, check this out at 11 minutes: https://peakd.com/austinsteinbartisq/@austinsteinbart/is-this-america