I think it is a mixture and that is why it is hard to see: Most witnesses and investors do seem to care because they see potential and yes, because of that invested money. So it all blend a bit together.
I think we have to recognize Hive is new and a lot of "not so funny stuff" needs to be done before the flashy stuff can come out. Anyways, I agree, I am super eager to see how the community can develop this place. We will see how it turns out:)