Plain and simple: The work only spreads when content consumers pick it up and share it.
If one shares their own links on twitter but doesn't have a massive following on twitter, the content barely moves (especially if the market/following is nearly identical on both Twitter and Hive).
Hive content should be reaching people who are not members of Hive. Twitter can be an effective distribution tool but if the content is only reaching Hive members, it's just going in circles.
Another issue people here face is having their work spread across several platforms/front ends. Each service offers a unique link. For example a member uses Peakd and therefore Hive.blog and Eccency as well. Three links. LEO. Four links. Then wants to milk so they cross post to Blurt and Steemit. Six links; but each instance of content is identical. Now let's add the fact in this scenario it was video content. Add three more links. 3speak, Youtube, Odysee. Nine links!
It's hard enough to get one instance or ONE LINK to go viral. Now the market is fractured into nine smaller pieces. So if someone shares the PeakD link on twitter, that can only go so far, then stagnates naturally. This happens with each unique link. Making it damn near impossible to go viral due to the fractured nature of the market. That helps contribute to lowering the views for each link, since the consumer will not share all nine links, only one, and that one share can only spread so far before stagnating.
Most effective approach is having all consumers/entire market sharing/spreading one link.
Those are some good points and why we've been reluctant to add more front-ends for some time, though that may change in the future. Another thing is that only one link can be shared by the same author and earn POSH rewards for it, we haven't had instances where people have shared the same link from different front-ends but eventually that rule can be added as well (that it will only work with the first front-end you shared and since all links have the same data it should be an easy restriction).
The main issue is the price of POSH, I can myself only buy so much until I feel I've put in too much Hive and am owning way too many tokens, not sure what I'm going to do with all of them yet aside from some giveaways here and there. We've recently started buying up tokens with the post rewards it generates to then start giving people staking rewards with them depending on their POSH holdings and POSH PET NFT holdings. I just wish more people saw the benefit this could have to the whole ecosystem if the price was higher and more people were registered and using it. Not only could it enable "influencers" to share other people's work and earn some coins for it but it could also allow for sharing of older content which can't earn hive curation anymore but can earn POSH and tips if enough traffic gets to it.
We've also wanted to add facebook as that could be another great way to receive traffic but times are weird and devs are slim and facing irl issues and other things getting in the way making it a slow process. Maybe going the DHF route is the best way forward, inviting one or two more developers and giving this a proper try to see if it has legs to grow into something even bigger, or at least make use of the proper fair distribution it has had which unfortunately I can't say the same for 99% of other Hive tokens.
There's definitely potential in rewarding shares but doing that sustainably; it's hard for me to see how one could pull that off. In my mind that token needs to serve other purposes as well. With HIVE and the other community tokens, the consumer gets consumer/curator rewards. So there's author, curation rewards; add a share pool to that. Then the value of the token can be driven by consumer demand. Of course I've been talking about that consumer driven demand for what feels like years now. Not enough consumers around; not enough attention placed on attracting consumers or marketing the platform/concepts to consumers. Creating all this content for such a small audience that hardly sees the value in simply sharing good work to the outside; I dunno man...
Hmm, I haven't given the token a staking feature cause in and of itself it seemed pointless, i.e. "lock up your tokens for x time to get inflation", especially when the market needed liquidity and close to no one could buy in a considerable amount without moving the price up 10x (I've literally moved it 10x on several occasions with less than 100 Hive buy power at a time). There could be something there for a curation system but I'm not sure the point of it, say a front-end where POSH holders can curate content, but again this feels like splitting up the community and front-end links even more and I'm not a big fan of those.
Giving the token more usecases is our main priority, right now there is literally no buy demand because why would people buy/speculate on a token that's main purpose is to just get more people to share and possibly bring more traffic to our front-ends. No I'm not trying to be sarcastic here but you know how people are, if they're not directly instantly seeing a netgain for themselves they don't think longterm/greater good.
My plans after the POSH PETS NFT is out and a custom staking method exists is to give the token usecases in the form of sinks and possible buy backs that would not be used to give POSH/NFT holders "staking" rewards but also burn from supply. There are a few ways we can do that, I don't want to say too much what else I have planned, not just cause it's most likely going to take a long time but also due to uncertainty and don't want people to yolo/fomo into it expecting results. Even though I have a lot of tokens of it myself I don't consider myself vested enough to spend all of my energy/focus on it as I see it as a community token that had a fair airdrop distribution to those who have been sharing and were registered all along and has been funded mainly through post rewards thus far.
I like that it offers the possibilities of doing more with it at any time in the future though, no one's going to be able to complain that there was a ninjamine or unfair allocation of supply from the creator(s) cause there isn't, anyone who's vested in it has either earned the tokens or bought in when the market existed. Same can't be said for most of the other tokens out there. That along is not enough to make it exceptional of course and I'd like focusing on it as a hobby as I have been and at some point when the time feels right and there's enough of a base foundation working and has several usecases I might make a move for a DHF proposal to build more and more things on top of it. There's definitely lots of possibilities and many things still missing on Hive that could easily start to exist but the end goal would still be so the main idea behind it is enforced with a stronger buy pressure and other utilities than just issuing out tokens forever to sharers.