Hi @uwelang - absolutely delighted to know this. The idea is to include everything a "team" is capable of doing and then distribute rewards from the funds.
Everyone is free to promote Hive in their own way. For example: As you know PR, you probably know ways to distribute it cheap (and locally). All these results are then presented at the end of the month. Again, this will be a group activity.
I might publish a post soon. Definitely would love to update you on this!