This issue has always been a challenge for Hive: onboarding new users. First, the idea that Hive is not like other platforms is crucial. We can't just copy and paste Web 2.0 marketing strategies and expect them to work here. Hive is unique, and that is both its strength and its challenge.
Targeting people who are familiar with Web3 is a smart strategy. If you already understand how Ethereum or any other crypto project works, understanding Hive is a smaller step than if you're jumping straight from Facebook or Instagram.
Also, the idea that Hive can be a space for projects looking for transparency and open discussion is brilliant. Precisely because from my point of view that's exactly what Hive offers!