Thanks mate, it's great to hear your passion for these things as much as I have put into them.
I suppose the question of equity is an interesting one to explore. Is one willing to expense financial equity for the sake of brand equity? During the Quartz Crisis, some companies took it the wrong way around.
Some companies like Rolex managed to circumnavigate the Crisis well, thus ending up a much larger, more revered brand once mechanical watches came back into fashion.
Seiko managed to take advantage by using their technological capabilities to manufacture Quartz movements en masse, thus allowing their brand to thrive, while also investing heavily in mechanical watches, so they've ended up strong anyways.
Whereas Omega was almost decimated by the Quartz Crisis. As one of the world's largest watchmaking corporations at the time, it didn't respond well, despite its big pockets. In the end, their reputation was destroyed, and it took them decades to win back their business, and image.
zacknorman97 Muy buena e instructiva su respuesta.Gracias y estaré pendiente de sus post .
Saludos. mi upvote para usted.