How has digital marketing managed to survive in Venezuela, a country where credit cards cannot be used either inside or outside, besides the amounts that they have are so low that they do not allow large payments. Cash is almost nonexistent, the population handles more dollars in cash than bolivars and the disparity of the local currency in relation to the dollar is abysmal. Research and originality have come to the fore at this time with greater force among the population, experimenting with all the options, applications and tactics that social platforms provide, looking for resources to subsist.
About 6 years ago there was a great emergence of digital marketing in Venezuela. Several professionals in different areas realized that it was profitable to telework in this career, not only in Venezuela but also in other countries. As a result of this discovery also arose a great offer of training in this area, courses, diploma courses, workshops in short a great variety and a very large number of people training. This led to the beginning of the development of a good number of digital entrepreneurs, most of which have positioned themselves and are currently able to generate jobs. However, the ones that mostly exist are the so-called FreeLancer professionals in the areas of communication, marketing and graphic design. These professionals have remained despite the existing crisis, because this same crisis has caused a greater use of the Internet, a greater consumption in online purchases and sales, especially for those who receive dollars from abroad from relatives living in other countries.
Venezuelans do everything to support themselves, a considerable number of online stores have emerged, and they have learned to manage social networks to place their products even in the most elementary way: they take Instagram courses and how to sell, Whatsapp sales groups exist throughout the length and breadth of all cities, generating retail sales. The small ones can position themselves in a more solid way, but in all cases digital marketing has a leading role. The existing crisis, as well as the change that is being shown in the national entrepreneurship, have made the Venezuelan entrepreneur to rethink his communication tactics, so it can be seen that in general terms the vast majority is opting for channels and messages different from the usual ones.
When circumstances are difficult as is the case in Venezuela, the first option of many companies is to make cuts to the advertising budget, this is one of the biggest mistakes and the most successful entrepreneurs in the world agree that you have to invest in advertising in times of crisis, but today, technology and evolution of digital marketing allow advertising campaigns at low cost. Digital marketing has been supported in Venezuela in social networks, internet advertising, websites, and customer loyalty through individual digital sales groups using the telephone as a unique tool.
Social networks in Venezuela have an exponential growth, because virtually no one fails to use them daily, describing all users with Smartphone or android systems. The domain is such, that a good use of this resource should not be underestimated; to leave aside this factor is to abandon the momentum of the company or services, towards success. It is one of the countries with greater management and use of social networks in the Latin American market. Therefore, the opportunities when it comes to scaling a business are diverse. It is essential to carry out online marketing campaigns in this way. To sum up, digital marketing in Venezuela, despite the crisis and transformations, has a future; it has substantially reinvented itself in order not to die and to overcome the communication barriers.
Certainly Internet jobs have managed to save many people from drowning in the shipwreck and among these digital marketing is one, in fact a very high percentage of buying and selling groups, flood the social networks and are spearheading people to have the way to market in our country. And many young and not so young people have been preparing in careers where they use the tools to exploit this vein. @tipu curate 2
Upvoted 👌 (Mana: 120/150) Liquid rewards.
Thanks for reading, success
Excellent article friend and very relevant certainly Venezuelans, without belittling the rest of the citizens of the world, we have had to do magic to reinvent ourselves and in that aspect is digital marketing.
Thank you, without a doubt we are revived in all areas, greetings.
Resilencia Marketing is an alternative that has been adopted in almost all countries globally, due to the economic recession we face as a result of the Pandemic.
The Marketin in Venezuela has had to reinvent itself and take advantage of the means that allow it to succeed in this situation.
Thanks for sharing.
Regards.Hello @aplausos
Thanks for reading, success
As long as people use social media and other digital markets for sure digital marketing will remain a thing. Nice read
As long as people use social media and other digital markets for sure digital marketing will remain a thing. Nice read
greetings @aplausos, indeed digital marketing has revolutionized and evolved the organization and professionals from different areas to be seen and reach the Internet via the Internet to users, bringing as a positive consequence an exchange of jobs and services benefits for both. Excellent publication
Thanks for reading, success
Ohhhh😀! this is very interesting to know more about the digital marketing situations in Venezuela and your writing skills is very good to keep going and please do support my blogs also https://digitalwithsree.com/blog/