A startup business executive told me about a strange market research method. They make a website about a brand new experimental product they are planning that doesn't exist yet. With simulated descriptions, manipulated photos, but real prices. If people are paying for it, then it is worth producing. If not, they don't even begin it. (They give back people's money if necessary.) Cheap and effective research method.
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Wow!!! That is a very good way to beat down risk to its minimum. With that, any good that isn't wanted in the market isn't produced at all.