Jack Ma's advice is correct, a successful business is based on solving the problems that people have and that could be complemented with another very used saying, needs do not exist but we invent them to sell our products.
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i think creating business based on "problem solving" is the new way of business, i've read one of book named " Blue Ocean Strategy" ..it gives me idea, wht business looks like today, which is full of blood competitions, and i think to be more innovative based on problem solving is a key to continue our business..