I always believe that we must not learn just for the sake of improving of our knowledge but also to develop our understanding about some matter which can add values to our life.But we often don't like to allocate a little time for learning rather we like to watch a YouTube videos,spend time on facebook or some other activities which doesn't add anything to our life other than killing our time.
With this kind of initiative people will be more interested to change that kind of habit as it will lure out many people to learn and share their knowledge with the other.