It is. There are two parts of Benidorm, one is Levante, which is 99% made of hotels, pubs, bars, and shops for British holidaymakers, and Poniente which is a residential part, where more Spanish people live.
I have lived relatively close to this place for many years (a calm town separated by a hill from Benidorm) but would never consider living in the city, especially the Levante part.
Hahaha, yeah, I survived and got some sunshine too :)
Ah , thanks, that explains the serenity in your snaps!