I believe that this proposal should be revised to the extreme, for its purpose. I could cite an example of use with a much lower cost, in this case I believe that @acidyo #POSH with only 10% of the total paid for the Value Plan proposal would be able to create better things for the Hive ecosystem.
The figures for visitors and engagement don't lie, look at them post by @x-rain :
Posts getting +100k views. That's real marketing. I don't even hear from rally cars. And I believe that those who watch it don't give a damn about the sponsors either