I would add that when it comes to optimizing your website for search engines, don't overlook the power of your footer. While it may seem like a minor element, a well-optimized footer can contribute to your overall SEO strategy.
To start, make sure your footer includes important links to your website's main pages and categories. This can help improve your website's overall navigation and user experience, which in turn can improve your search engine rankings.
You can also include important keywords in your footer, but be careful not to overstuff it. Use relevant keywords in a natural way that makes sense for your website and business.
To help with your keyword research, consider using a keyword search volume checker like the one provided by Rush Analytics https://rush-analytics.com/land/keyword-search-volume-checker. This tool can help you identify high-volume keywords that are relevant to your business and can guide your footer optimization efforts.
In summary, optimizing your website's footer for SEO is a small but important step in improving your search engine rankings. By including important links and relevant keywords, you can help improve your website's navigation and user experience, while also boosting your SEO efforts.