Dear business owner...
You've got some good quality products/services that can change the lives of people?
Great!
But the market and your potential sales are not determined alone by you having some quality product/service.
There is more to it than you actually think.
You must be wondering why that is so...
Let's find out using Madam Beatrice's case.
Madam Beatrice is a business owner who sells quality baby products ranging from diapers to baby wipes, feed, clothes, etc. Madam Beatrice attempts to sell her products to just about everyone who comes around her store. From men to women alike, the chase is real.
She eventually gets frustrated because she has the best products the market can offer, but the results are not coming through.
Why is that so?
She has been trying to get the wrong people to buy. I mean how many men do you think she intends to lure to buy baby products, even if they are soon to be fathers? The suitable persons to buy her products are women, but not just any woman out there.
Don't you think we should encourage her to target women who are pregnant/who have infants or toddlers? Those are her ideal customers.
So, this is simple! The one big reason you have little or no sales is that you try to sell to everyone and most especially people who might have no interest or desire to take you up on your offer.
Find out who is more likely to buy from you. They are the ones to focus your marketing on.
Before you try to jettison this view, try selling DUREX 'Central Defensive Midfielder' to a Eunuch. If you meet with some success, hit me up. I would love to learn from that experience because it's worth it.
NB: Selling is more about your prospects — those you want to help solve their problems. It's not really about you, the wealth you intend to make or fame. You easily come off as trying to sell customers rather than helping them make a buying decision that could help them make a buying decision.
Finally, did you find this post helpful? I'd love to hear what you think of this. So, feel free to air your esteemed view(s) in the comment section.