Por esta problemática quiere revelarte la forma para que tu audiencia se fije en ti, y es conociendo a tu buyer persona. Hace unos días te di un abrebocas sobre ¿qué era una buyer persona? Y hoy te compartiré las 3 mejores formas para construirla.
Primero lo primero, ¿qué es una buyer persona?
Es una representación imaginaria de tu cliente ideal, punto. ¿Esta persona existe? , puede que sí, puede que sea una o muchas, lo cierto es que es una guía para la elaboración de tu plan de contenido. Algo que quiero que tengas en claro es que tu contenido puede tener varias buyer peronsas, en mi caso tengo tres. Los irás identificando a medida que conozcas tu marca y el tema en que te desenvuelves.
¿Cómo construir tu buyer persona?
Why should I read you, why should I ignore the content around you to enter your article, read you and leave you my like? If you don't have an answer, I advise you to keep reading. When we start writing we think we do it for ourselves, but all content creators owe it to our followers. While it is true that we make the difference in how we convey the message, they are the ones who decide whether it works or not. It's harsh, but it's the reality.
This is why I want to reveal to you the way to get your audience to notice you, and that is by knowing your buyer personaWhat
Refers to your professional and personal objectives
. A few days ago I gave you an overview of what a buyer persona is. And today I will share with you the 3 best ways to build one.
First things first, what is a buyer persona?
It's an imaginary representation of your ideal customer, period. Does this persona exist? Maybe, maybe yes, maybe it is one or many, the truth is that it is a guide for the development of your content plan. Something I want you to be clear about is that your content can have several buyer personas, in my case I have three. You will identify them as you get to know your brand and the topic in which you work.
How to build your buyer persona?
Este cuadrante será tu mejor amigo y construirlo es tan fácil como lo puedes ver incluso puedes presionar aquí y llevarte la plantilla editable de canva y crees tu propio diseño. Recuerda copiar para que tengas el tuyo. Las preguntas: quién, qué, por qué serán tus aliadas para conocer a fondo tu buyer personas, de este modo lograrás crear contenido atractivo para él , ¿por qué será atractivo?, porque le darás lo que él necesita, ya verás como:
Quién
Rellena con datos demográficos y gustos personales: nombre, edad, ubicación, ocupación, gustos.
This quadrant will be your best friend and building it is as easy as you can see and you can even click here and take the editable template from canva and create your own design. Remember to copy so you can have your own. The questions: who, what, why will be your allies to know your buyer personas in depth, this way you will be able to create attractive content for them, why will it be attractive, because you will give them what they need, you will see how:
Who
Fill in with demographic data and personal tastes: name, age, location, occupation, tastes.
Qué
Se refiere a sus objetivos profesionales y personales
What
Refers to your professional and personal objectives
Por qué
Obstáculos que le impide alcanzar sus objetivos
Why
Obstacles that prevent you from achieving your goals
Cómo
Tu propuesta de valor. Próximamente tendrás un artículo en donde te enseñaré cómo constuirla
¿Cómo rellenar el cuadrante de la buyer persona?
Es muy fácil poner datos aleatorios en el cuadrante, pero ¿de que te servirá si creas a un cliente ideal que no existe? Tipo:
Mariana, 20 años, gana 1 millón de dólares al mes, necesita una empanada todos los desayunos y está dispuesta a pagar 5 mil $ por el servicio. Sería maravilloso, pero es un poco ambicioso e incluso irreal. Así que con estas tres vías lograrás crear un buyer persona real:
- Encuestas.
- Stalkeo en comentarios.
- y sí, bueno, puedes rellenarla como mejor te parezca, sin datos muy alocados.
Los tres métodos los he usado y los organice comenzando por el que me ha dado mejores resultados. ¿Te sientes listo para crear contenido atractivo para tu buyer persona? Deja tu reacción si te fue de ayuda este artículo.
How
Your value proposition. Soon you will have an article where I will show you how to build it.
How to fill in the buyer persona quadrant?
It's very easy to put random data in the quadrant, but what good will it do you if you create an ideal customer that doesn't exist? Type:
Mariana, 20 years old, earns $1 million a month, needs an empanada every breakfast and is willing to pay $5k for the service. That would be wonderful, but it's a bit ambitious and even unrealistic. So with these three ways you can create a real buyer persona:
- Surveys.
- Stalking in comments.
- And yes, well, you can fill it out as you see fit, without too much crazy data.
I've used all three methods and organized them starting with the one that has given me the best results. Do you feel ready to create engaging content for your buyer persona? Leave your feedback if you found this article helpful.
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