I would buy this beer just because of the can, it is really well done and interesting! The beer also looks fantastic though. I have never had such a hazy IPA as in South Africa, most beers are filtered; maybe the market doesn't like the hazy beers, not sure. But I agree with you, I am not sure the art on the can looks like a beer, people might mistakenly buy it for a softdrink haha.
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I've been really enjoying NEIPA or NEPA for a while now, with their rather cloudy color and tropical fruit taste. It's true that the design is special, but it really caught my eye. So marketing mission accomplished 😀
Same here! But our options here are much more limited. Enjoy and I agree, the art/marketing was some of the best I have seen!