That is a really great piece of external awareness building!
Lots of small stuff really does make a difference, in the long run. Let's just consider how many people on Hive have Facebook accounts, and could easily add "content creator at Hive" as one of their things under "work."
I have a sidebar ad for Hive on my external blogs, as well. There are many free things people can do in a matter of minutes... all of which add to the number of data points that include the Hive brand.
Yes, all excellent points. It takes make interactions with a brand for someone to even start registering, usually. Brick by brick we will build up Hive's brand :)