Like you say, for now people mostly come for the money. If we could get some big names (non-crypto influencers) from other platforms to see the non-monetary value on HIVE, if they start primarily posting here, and putting links to their posts on their facebook, twitter, insta, etc., they could drag a bunch of people here for their content.
These people would be more likely to stay regardless of the HIVE price, since the earnings would only be a cool little side feature to them.
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We've had good influencers with many thousands of followers on other networks, but they get bored quickly on Hive: they don't get to the level of feeling like owners.
Yes, it would need to be where they are actually switching to HIVE, not just trying it out for a few posts.