This is quite normal (unfortunately). Most #hive people have high expectations because we have been battling for this long. In general simpler people have less concerns about what they don't control, hence feel happier with less.
Did you try to speak with anyone about the hive? Showing off the exact same opportunity you told here... and if so, what was their reaction?
Usually, that's a good way to test the suggestion.
I didn't think it was wise to talk about Hive, having rejected the sponsorship, to go and take advantage of it to promote us, I think it was rude. Besides there was no cordial gesture of inviting us, but we had to pay the entrance fee like everyone else and learn about it through social networks.
Anyone can talk about Hive in my view. It does not have to be related to the sponsorship or any other arrangements. At least that's what I meant about talking about hive.