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RE: 3 More Hive Marketing Approaches (Ode To The Whiners 😉)

in Loving HIVE ❤4 years ago

Thanks as always for your kind comments and interesting thoughts!

maybe there are some network effects that could come in

All marketing strategies benefit from 'network effects', spikes, and fortuitous events like 'killer apps' eventually, but it's rarely something to bank on or base a strategy around, imho.

If that's how whoever's spearheading marketing on Hive wants to go about though, I encourage them and wish them luck. :)

Perhaps our marketing could target several groups at once (or is that a bad idea?)

It certainly can, I'm glad you 'get' that. :) It's not necessarily 'good' or 'bad', it's just that splitting focus/resources has trade-offs. But it can work, if that's the approach Hive wants to take.

that we just haven't quite reached that level of user experience that can maintain more people...Things have to get a lot simpler for consumers.

A totally valid point, and if I were running this brand or business, getting it to reach such a level would be a fairly high priority. At which point I'd immediately implement my consumer-targeted, buzzworthy, mass-adoption marketing. But that's just me. :)

Anyway, thanks again for your contribution, much appreciated, and wishing you a great day! 🙏