People that are not used to using Hive Keychain and Hive Engine don't understand well how to buy a punk. They don't intuitively get that they need to install the browser extension, log in, and have SWAP.HIVE (instead of HIVE)
100% agree, Hive is complex and difficult to understand initially. As such, there was no way I could possibly solve this on the landing page. So like most chains (that have similar learning curves), I chose not to.
Hive is complex, as are most blockchains, and as such having open source stuff is important. Maybe you could not solve, but maybe someone else could if it was open.