I read quite a lot of books, but passed Paulo Coelho, and... it seems I read some of Haruki Murakami...
After reading such a warm post, I felt some inconvenience that I am unfamiliar with their work. :-|
On the topic of the second part of the post, I can add that the main motive and magnet is money. And that's normally. Another serious incentive is attention of the viewers, readers, colleagues, competitors and others
So this is to be interesting to someone.
Well it is never too late to read. It is not that they are going away :)