heh... no, it is just one of the classic hooks -- attraction by the colour. there exist some "proven options" out there, and designers tend to use them all the time - in design, in advertising signs, etc. the problem is not with designers, but with top managers - the fish always is rotting from its head :/
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True. I also looked a bit the Tron adverts and what is this network about ... looks pretty shiny and empty ... mostly games that don't look interesting to me, and even more gambling, like some shady Casino network ... and a lot of big generic words about decentralization and future backed by the most generic stock imagery ... doesn't look promising to me.