Yesterday's world is quite different to today's world. Before the digital world, the Internet, much less music was published, with the record labels being gatekeepers of 'quality' music and artists producing 'quality' music ('quality' in quotes since it is mighty difficult to define what 'quality' is). Post Internet, Post laptop software, Post AI, anybody can create music, and the number of people who started their travel on the music path increased tremendously. Much of it is subpar or blunt-out bad. Due to the enormous growth of artists and productions, it becomes more difficult to stand out. That said, when going the gig route, I am pretty sure when one is good, one gets the gigs, and when one is not good, one doesn't get the gigs. My take is that musicians shall use productions to get promoters to book the artists for a gig. This may reduce the need to market the productions since not the whole world has to listen to the music and work from the musician, as long as the promoters are seeing regular releases. For small as well as starting artists, they simply have to focus on their geo area since such artists will be booked for gigs locally. Though gigging shall find the way forward when in demand, the geo area space for gigging will grow. I truly believe musicians should not try and fight the algo and should forget about becoming popular by just releasing music. Those times are over.
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