I get you, I don't think that's being high and mighty, and as a matter of fact I feel like that's pretty awesome.
That being said...
You could start the break out the crazy initiative - break out some bread
If you guys win, you take a chunk, maybe even most of the payout, and share bread with the musicians you think did awesome and could use the help.
It's a win/win/win
hive gets quality content and cross promosh... you guys get your music/art out there (feeding the soul of an artist we all have) Y ayudan a otros!
What could go wrong?
Now THAT sounds like a good idea.