There are photographs that capture our attention immediately, either by their colors, textures, aesthetics, composition and context; they make us can not stop looking, it becomes irresistible to the eye. I have learned that good photography is not the one that is technically very good, but the one that gets you into the story of the image, the one that awakens in you the desire to be there or imagine yourself living what you see. In life, an image can make all the difference to the mood we decide to be in.
Cuando se trata de fotografía de alimentos, la idea que se pueda hacer despertar el deseo de probar el producto. Lograr mostrar cada detalle es el reto, la suavidad, el brillo y los colores vibrantes. Se busca que los productos a través de la imagen se perciban muy atractivos para crear esa conexión emocional con los posibles clientes, activando la imaginación es querer vivir la experiencia de probar el postre. Para desarrollar ventas exitosas con este tipo de contenido, es esencial que las fotos estén bien logradas, lograr capturar la atención y que la compra sea impulsiva.
When it comes to food photography, the idea that you can make it arouse the desire to taste the product. The challenge is to show every detail, softness, brightness and vibrant colors. It is sought that the products through the image are perceived very attractive to create that emotional connection with potential customers, activating the imagination is to want to live the experience of tasting the dessert. To develop successful sales with this type of content, it is essential that the photos are well done, to capture the attention and that the purchase is impulsive.
Hay preocupación por una buena calidad de imagen, sin embargo, no hay que perder el foco, realmente la intención es comunicar la calidad del producto; y así, buscar las herramientas fotográficas para que eso sea logrado. La buena iluminación, la composición bien cuidada y los elementos decorativos proyectan el cuidado en la preparación de los alimentos, y eso genera confianza para consumirlos con tranquilidad. Cuidar la proyección visual es potenciar las ventas y hacer ver que los productos son especiales y valiosos.
There is concern for a good image quality, however, we must not lose focus, really the intention is to communicate the quality of the product; and thus, seek the photographic tools for that to be achieved. Good lighting, well cared composition and decorative elements project the care in the preparation of food, and that generates confidence to consume them with tranquility. Taking care of the visual projection is to boost sales and make it appear that the products are special and valuable.
Hoy día, con tanta revolución visual, los mercados de venta digital son altamente competitivos, es importantísimo promocionarse con fotografías altamente atractivas. Las fotografía de alimentos bien lograda, tiene la facultad captar la atención inmediata, por lo que hay alta probabilidad de atraer nuevos clientes. Una buena fotografía puede impactar la visibilidad de la marca y así tener un mayor y mejor alcance, a veces, mucho más del que pudiéramos imaginar.
Nowadays, with so much visual revolution, digital sales markets are highly competitive, it is very important to promote yourself with highly attractive photographs. Well done food photography has the power to capture immediate attention, so there is a high probability of attracting new customers. A good photograph can impact the visibility of the brand and thus have a greater and better reach, sometimes much more than we could imagine.
El registro fotográfico lo realicé para la marca Mashé - Pastelería en la cuidad de Duitama, Colombia. Las fotos se realizaron con luz natural usando una Canon 700D y editadas en Adobe Lightroom.
The photographic record was made for the brand Mashé - Pastelería in the city of Duitama, Colombia. The photos were taken with natural light using a Canon 700D and edited in Adobe Lightroom.
Traducido con www.DeepL.com/Translator (versión gratuita)
Translated with www.DeepL.com/Translator (free version)
Hablo de mí
Creo en la creatividad y en el arte, en sus distintas manifestaciones, como herramientas de transformación. Considero que son pilares fundamentales para expresarnos y mostrarnos. El arte, con el tiempo, me ha dado una visión distinta del entorno y del mundo.
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I believe in creativity and art, in its different manifestations, as tools for transformation. I consider them fundamental pillars to express and show ourselves. Art, over time, has given me a different vision of the environment and the world.
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the food is really delicious.