RE: To Infinity, and Beyond! The great lesson I learned from my failed bikini shoot.

[robertdouglass]

I actually apply this lesson to actual business sales calls as well as to how I present any proposal that I make with other people. One side effect is that it forces me to think through any proposed experience from their point of view, which (hopefully) fosters more empathy. So ultimately, it's not strictly advice on selling, but on truly connecting.