It boggles the mind how much storage they must have. Do they even keep backups? I would think most people are watching Youtube on a computer or phone that won't do 4k. People are just creating masses of data every day. A lot will never be looked at again.
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I saw some stats on that. The number is astronomical - basically decades of data per minute - that is it will take one person decades to watch all the videos uploaded each second and now often in 4k format. Photos are similar - hundreds of millions of selfies and random snaps per second!