I used to do headlines, then got lazy because the pay off wasn't that great in effort vs earning readership.
I get what you mean and don't disagree with it because that's the right move in quality content. But it's not working smarter because the extra minutes I put into formatting it doesn't translate to more people interested in the subject within this platform, if I can have a greater potential audience here, I'd be competitive with other authors sharing the same niche but Philippine market talks, and finance, there are too few people are really into this topic here.
I hit a wall where more effort meets a plateau in pay off and it doesn't mean post payout, it just means I can count the possible people interested in one hand that it's not worth the trouble to expend more energy if I already know it's going to be read by the same people need no convincing further.
But the same can't be said if I share some art related posts, I have more competition on this area for attention so I am incentivized to at improve on other aspects of the post.