It was an accident, I promise. If you wait and use the flames of the world to make your popcorn it'll have better flavor, there's nothing like the hint of combustion products.
I have not, although I think I vaguely recall some sort of promotional material. Heartwarming, isn't it?
Heartwarming is one way to describe it. There are a lot of smiling people in it, that's for sure. Too many jump scares for my taste, but the premise is fantastic.