I started with it all being about money but that did change over time. At some point, stressing over money wasn't going to work. Engaging with others was what made things work. As I got more eyes and my account grew, I realized that we definitely need skin in the game. That is why I like making sure that I increase my LEO power and Hive Power. Having goals and improving them on chain is a huge benefit towards making sure that I know where I am headed.
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It looks like realizing that HIVE is a real community and engaging with others is the breaking point when people begin to earn something here... When you don't care about the money, it comes... It happened to me IRL many times!