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RE: Horlicks gone too far

I've seen coca cola do that often, bringing out all these limited edition cokes all the time.

I have a friend who is a flavourist, and her role is all about playing around with these chemicals to create whatever flavour these crazy companies want to launch as their next limited edition product

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That’s cool! You should ask them if they can tell the craziest three things they’ve seen as natural flavors and where it’s from lol I would be interested in that! It’s probably proprietary info though so doubt it.