I've seen coca cola do that often, bringing out all these limited edition cokes all the time.
I have a friend who is a flavourist, and her role is all about playing around with these chemicals to create whatever flavour these crazy companies want to launch as their next limited edition product
That’s cool! You should ask them if they can tell the craziest three things they’ve seen as natural flavors and where it’s from lol I would be interested in that! It’s probably proprietary info though so doubt it.