The marketing and promotion that the giant (now) web 2 platforms received, globally during their ascendancy through the ~2010s was unparalleled. All those Silicon Valley giants were darlings of the capitalist world for the better part of a decade. Possibly only the money poured into TikTok marketing by China in the last few years would compare, but only slightly. The social media platform arms race is well and truly over in the public consciousness. It's old news...
Not sure where I was going with all this but hey it's nice to see someone else acknowledge what newer and objectively superior web 3 platforms are up against in terms of achieving mass adoption.