I would say that it is a mere act of weakness and narcissism to believe that starting to embrace everything would make them something much, much bigger: Completely forgetting how uncomfortable this can be for all users. I'm not someone who used Reddit until I came to Hive and met people like you, it's a good platform, but being Venezuelan makes it quite uncomfortable to use it (I don't know if you know, but there are many ISPs that blocked Reddit for Venezuela XD).
I guess that's what happens when you try to eat more than you can swallow. Wanting to monopolize their own platform and ignoring the importance of the rest of the social networks is a pretty stupid move, but they'll learn the hard way :P