I'm somewhere in-between. Some there is no comparison to brand name. First thing that jumps out to me is cologne. The generic/cheap are not the same. Now speaking of generic I agree with the things you mentioned about rice or just plain ingredients. I've seen somethings that are made in the same plants as the brand name. Just different packaging, slightly different make up though. The one thing that floors me is water bottles. Why would someone pay much more for a brand name versus generic.
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@coolmidwestguy Water is a good point! I mean people do brand tests and the generic one and tap water tastes just alright but there's also a difference with the more expensive water. I am those crazy people who can pay so much for a good quality water xD. Where I am from we have Evian, Equil and some other brands for the expensive one.