The cookies sounds really good. It's awesome that they give you samples to try to see which you like before purchasing. Samples are a good marketing strategy - the law of reciprocity ensures that most people will purchase something after having a sample.
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The giveaways are awesome and it helps me to choose what I want. It is a great marketing strategy and you are right about the law of reciprocity - not one person left without a proper bag worth.
Thanks so much for stopping by #MarketFriday!