I remember someone who searched everywhere for a particular drug brand while I was working in a pharmacy. The active content is nitrofurantoin. I offered her an alternative generic brand and she was skeptical. It only cost fifty naira. She was ready to pay over 10k for the drug before then.
Whenever I enter a pharmacy to buy a particular drug, I usually ask for the unbranded versions of the drug.
Haha!!! The way the pharma industry works, people will pay premium for brand drugs compared to generic but then, a lot of people buy branded drugs because they do not know that generics have the same. I know someone that prefers to buy Beecham ampiclox 500mg to another generic ampliclox