Very cool, the feed ads remind me a lot of the Pinterest promoted pin style ad. I really like that communities can also monetize their audiences and keeping the inventory in-house, helps force buying pressure on the token to access the community.
Would it be possible to use the Matomo data to give users the pageview/ad impression data and perhaps work out the cost per view in HIVE or HBD? I think that would really ad value to the user an entice them to want to purchase more ad space