Nike pays people to wear its brand. The value the company gets from publicity presumably far outweighs the cost of paying a celebrity. Maybe Hive can look at celebrity the same way. The high-value names may cost in rewards earned, but the publicity, and aura of legitimacy, they bring to Hive will likely outweigh that cost.
We should do anything we can to onboard the 'influencers'(oh how I hate that word😄),and to keep them.
This makes sense to me. I may not like the whole "influencer" thing. But this is how the game is played.