It's early days with BLURT , impossible to say if it will succeed , only time will tell.
However, It is free money, and so many people have not taken the opportunity to "cross post" there or Trade their $Blurt for $Hive
Earning from Posting on Hive is extremely hard, unless you are lucky ~ That could well be because there are so many active posters on Hive. Many large accounts here just delegate their power to Gems or OCD. So in a way they control who gets the up-votes & down-votes. Just my observation...
Enjoy your evening 👋