Quello used to be a thing, I believe, doing what it said: answer questions and earn hive. It had a reddit-like look about it. I recently saw where the admin, forgot the name, was pondering starting it back up again. Maybe what you stumbled upon is that. I don't know, but maybe. Here's a link to the intro post https://peakd.com/hive/@quello/introducing-quello-a-question-and-answer-platform-built-exclusively-on-hive
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