I agree to some extent of what you are saying ,but I do think we are missing the opportunity. The hand ball sponsorship is a good example as this basically should give us access to engage with the sports fans inside and outside of the arena. I used to be a promotions manager for a major cigarette brand many years ago and the sponsorships was a way of gaining access to those people attending the events. Hive paying out x amount of dollars is only doing half the job and why it is not having any impact.
There are so many of the sponsorships/charity events we do that mean well and in good faith, but have no major impact or benefit for Hive. I am glad this topic is being raised and will also be writing a post this weekend on this subject.
I don't disagree that if it hadn't just been that but a starting point to bring people in somehow it could've meant more, but the ads in and of themselves would never accomplish much IMO.
Yes that is the problem. I actually looked at a sponsorship deal but it would involve me working every Saturday and I cannot commit to that just yet. That was the time I would have given freely and not expected anything in return to make it benefit HIVE.