The problem with organic search traffic is that search engines will rank sites lower when the same content is found on multiple other sites too. Which is an essential part of our blockchain with multiple apps model, of course.
That won't be a problem anymore for Steemit, where all alternative front-ends left, as far as I know.
I agree that we need a news-focused front-end to make Hive more interesting to read. But we shouldn't need ads when we're printing money. We need a decentralized platform because targeted advertising leads to optimizing for engagement, which in turn leads to conflict.