And now to disclose my intent in full, I created this contest, not to arrive at the perfect ad for Hive, but rather the whole thing was a thought experiment and was a subtle jab at expensive marketing proposals that don't seem to have produced much in the way of tangible results.
Absolutely love it! AI is an amazing tool to improve productivity. Getting a Chatgpt subscription is the biggest productivity boost I've had in years regarding work. But we can also now expect more quality in people's work. The reality is that good ideas—while still requiring some work even with the help of AI—and expertise are now available to all of us, and the rate at which they come has exponentially increased.
Having a good idea alone is not enough anymore. When I read a proposal I'm interested in:
- Is it a good idea? (With AI, I expect every idea to be good and make sense.)
- Is it simple to implement and scale? (I prefer a small, well-thought-out project with potential rather than promising the moon.)
- Is there added value, and is it clear?
Marketing is, at the moment, something we really need. No, let me rephrase that. Good marketing is, at the moment, something we really need. We already have many proposals that are catered to ourselves, and the pool of users is limited, so we end up funding projects that are all competing with each other.
The few marketing proposals out there, while definitely made with the best intensions, often lack in quality and their added value is just not clear (or even there?). A great, expensive banner looks cool, but you'd be surprised how much higher the conversion rate is when you just tell your friends to join Hive.
Next up, reminding everybody how most of them got here. It was usually not because of expensive marketing, it was merely because somebody told them about it.
The old commercial tag line from the 1970s hair product commercial, is a figure of speech/culturally historic meme now for a reason. It's because it works.
"And they told two friends, and they told two friends, and so on, and so on, and so on..."
Next up, reminding everybody how most of them got here. It was usually not because of expensive marketing, it was merely because somebody close by or near to them, told them about it.
The old commercial tag line from the 1970s hair product commercial, is a figure of speech/culturally historic meme now for a reason. It's because it works.
"And they told two friends, and they told two friends, and so on, and so on, and so on..."