Thanks for the heads-up! I haven't seen the news until I saw your post.
Yep, I believe opt-in ads are an important addition to Hive front ends and I'm glad PeakD added them. I turned them on to see how they work, if there are any issues, etc. If everything seems ok, I probably will leave them on.
If peakd can prove that it's worthwhile then others will follow.
We might still see monetized communities someday and dozens of sites buying hive from the market. That's where I would love it to go.
Then price goes up and users flow in.
I'm curious what kind of revenue will be added from ads during these tests.