Their modus operandi is like always: market manipulation and shilling. It seems like they are trying to pump price before announcing steem-tron "integration", and then.... well https://steemd.com/@steemit
millions of ninja-mined STEEM powered down and transferred to exchanges already.
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If you ask me, they were better off pumping the price then selling the company that held their tokens instead of what they are doing now.
Also, they constantly run campaigns to increase activity. It looks like they are after higher metrics instead of trying to organically and genuinely grow their network.