Thank you for your openness to dialogue and for raising key points!
On specialists, we understand the importance of validating experience and stand ready to provide proof of knowledge and track record where needed, both for Enrique and anyone else who comes on board. We understand your concern about making sure that those leading the marketing strategies in this initiative have the knowledge base to do so.
Regarding experimentation, your question is fundamental: what if the strategy doesn't deliver the expected results?
This is where the Lean and Growth Hacking approach comes in, which is not based on uncontrolled “trial and error”, but on testing, measuring and adjusting, to reduce risk.
To minimize risk in expenses
The proposal is not a fixed spend, it is flexible, we only have a spending cap for a minimum period of 9 months.
If something doesn't work, we learn quickly and fine tune strategies before we run out of funds.
About payments:
There are no salaries, you will be paid based on hours of work or deliverables with standard rates globally, with prior agreement with collaborators, and they can be audited.